AccelerateB2B is your source for what REALLY works in today’s rapidly changing B2B landscape.
With in-person and online events, we bring you actionable insights from the individuals, innovators, tool builders, and frontline business leaders who are shaping the next generation of B2B technology and strategy.
October 27, 2016
AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes.
There’s a really good reason why Content Marketing is becoming a go-to solution for digital marketers: it works.
But as a rising tide of ‘content’ becomes pervasive across all touchpoints and channels, what will it take for you to stand out and engage your prospects?
In this episode, we’re talking with Michael Semer – a marketing and content consultant for companies ranging from Kraft and Toyota to Silicon Valley startups – about the future of content marketing, and how you can survive the consequences of “content shock.”
November 9, 2016
Wednesday, November 9, 2016, 5:30-8:00 PM | Seattle
Today’s B2B purchasers are a new breed with dramatically different buying processes and a new set of expectations. And trying to sell to them in the same old way is rapidly becoming a losing proposition.
But how have they changed and what kinds of Sales and Marketing really cuts through the noise and makes them want to engage?
In this event, we’re eliminating the guesswork by bringing together a panel of executives with a long history of purchasing experience to find out:
Mukund Mohan, Director of Engineering & Strategy, Microsoft
Brett Eddy, Founder, Eddy Digital
Anne-Marie Davidson, Senior Research Analyst, REI
© 2016 AccelerateB2B | Seattle, Washington